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BB Challenge—Identity +
UK Public Service Broadcasting from threats of
underfunding, privatisation and deregulation. The
colour bars from a TV test card create a strong
graphic language to use across all media. We do
not want public service broadcasting to disappear.
So the test card also becomes graphic shorthand
for the danger of something missing / not
broadcasting. The number of different colours is
also a nod to diversity of content and audience.