paul_belford_ltd_passage_poster.webp
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Passage—Print + 
 
A promotional poster for the launch of ’Passage’, a novel about
the ill-fated Royal Navy arctic expedition of 1845 in search
of the fabled Northwest Passage: a direct trade route to the Far East. It was one of the worst disasters in naval history.

The typography for our book cover design was made out of ice.
This poster follows that theme, photographing the ice letters as
they melt, creating a striking visual and indicating the notion
of hope fading away.
 
Design/Agency: Paul Belford Ltd.