An identity for Nyx. A new brand focussing on
elevating the finest wristwatches, by layering
unique, minimal designs onto existing pieces.
Nyx is underpinned by a belief that understated
can be the boldest expression of fashion.
Unique letterforms make up the logo. The ’Y’
shape is inspired by the hour, minute and second
hands on a watch.
Design/Agency: Paul Belford Ltd.