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Fresh & Dry—Brand and packaging + 
 
Branding and packaging for a new baby powder.
The ampersand becomes an abstracted baby.

A simple, clean approach to the graphics denotes
that Fresh & Dry are the good guys. Unlike
some of their competitors, Fresh & Dry is 100%
talc free, contains no parabens, pthalates
or other preservatives and carries the Cruelty
Free stamp of approval.
 
Design/Agency: Paul Belford Ltd.