Fresh & Dry—Brand and packaging +
Branding and packaging for a new baby powder.
The ampersand becomes an abstracted baby.
A simple, clean approach to the graphics denotes
that Fresh & Dry are the good guys. Unlike
some of their competitors, Fresh & Dry is 100%
talc free, contains no parabens, pthalates
or other preservatives and carries the Cruelty
Free stamp of approval.
Design/Agency: Paul Belford Ltd.