YO! Sushi—Brand +
Branding for restaurant chain YO! Sushi. An updated
logo together with extensive brand guidelines.
At the core of the rebrand is a 200 page brand book,
presented in a bespoke Japanese bento box. The
guidelines include an eclectic mix of graphic assets
referencing iconography from Tokyo.
Design/Agency: Paul Belford Ltd.
Related project:
Busaba—Brand