Waterstone’s
Advertising
These are press advertisements, not books.
A brand campaign for Waterstone’s bookstores.
All the elements usually found on a print
ad are recreated in the form of book covers.
A brand campaign for Waterstone’s bookstores.
All the elements usually found on a print
ad are recreated in the form of book covers.
These are press advertisements,
not books. A brand campaign
for Waterstone’s bookstores. All
the elements usually found
on a print ad are recreated in the
form of book covers.
not books. A brand campaign
for Waterstone’s bookstores. All
the elements usually found
on a print ad are recreated in the
form of book covers.
Art direction: Paul Belford
Agency: TBWA\London
Agency: TBWA\London
Art direction: Paul Belford Agency: TBWA\London