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A book about writing for advertising.
The cover design graphic was created
at an eye-tracking lab. We recorded real
eye-tracking data of someone reading
the book title.
The cover design graphic was created
at an eye-tracking lab. We recorded real
eye-tracking data of someone reading
the book title.
A book about writing for
advertising. The cover design
graphic was created at an
eye-tracking lab. We recorded
real eye-tracking data of
someone reading the title.
advertising. The cover design
graphic was created at an
eye-tracking lab. We recorded
real eye-tracking data of
someone reading the title.