Renault—Advertising +
Art direction, infographics and press concepts
for an integrated campaign for the Renault Mégane comprising press ads, television, posters, digital ads and website design. With ad agency Publicis. Posing the tongue-in-cheek question
‘can a car change a town?’ A Renault Mégane was
driven to a dour town in Northern England,
with comic results.
Design direction: Paul Belford
Agency: Publicis