Busaba
Branding
Branding for Busaba, a Thai restaurant chain. The
flower logo alludes to the fact that ‘Busaba’ can
mean ‘flower’ in Thai. The petals of the flower logo
are heart-shaped, drawing on an important
Buddhist philosophy that informs Busaba’s culture:
‘sookjai’, meaning ‘happy heart’.
flower logo alludes to the fact that ‘Busaba’ can
mean ‘flower’ in Thai. The petals of the flower logo
are heart-shaped, drawing on an important
Buddhist philosophy that informs Busaba’s culture:
‘sookjai’, meaning ‘happy heart’.
Branding for Busaba, a Thai
restaurant chain. The flower logo
alludes to the fact that ‘Busaba’
can mean ‘flower’ in Thai.
The petals of the flower logo are
heart-shaped, drawing on an
important Buddhist philosophy
that informs Busaba’s culture:
‘sookjai’, meaning ‘happy heart’.
restaurant chain. The flower logo
alludes to the fact that ‘Busaba’
can mean ‘flower’ in Thai.
The petals of the flower logo are
heart-shaped, drawing on an
important Buddhist philosophy
that informs Busaba’s culture:
‘sookjai’, meaning ‘happy heart’.
We also introduced a library of
patterns that draw inspiration and
colours from Busaba’s vibrant
sauces, visualising the harmonious
mix of flavours.
patterns that draw inspiration and
colours from Busaba’s vibrant
sauces, visualising the harmonious
mix of flavours.
We also introduced a library
of patterns that draw inspiration
and colours from Busaba’s
vibrant sauces, visualising the
harmonious mix of flavours.
of patterns that draw inspiration
and colours from Busaba’s
vibrant sauces, visualising the
harmonious mix of flavours.