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Campaign to draw attention to a little known
neurological condition and an even lesser
known charity. 

Ataxia is a group of disorders that affect
co-ordination, balance and speech. It is
caused by damage to the brain and nervous
system. The logo was based on a graphic
visualisation of the notion of nerve
interference. This graphic idea was also
applied to the design of the advertising. Design: Paul Belford Ltd
Agency: TBWA London