Advertising poster campaign appearing on the London Underground, aimed at tired commuters.
On the back of the campaign, the brand saw a significant increase in brand-related searches, with consumers looking for ‘eve mattresses’ rather than just ‘mattresses’. Similarly, its level of brand awareness in London rose from 0% to 12% in the space of a month.
Advertising poster campaign appearing on the London Underground, aimed at tired commuters.
On the back of the campaign, the brand saw a significant increase in brand-related searches, with consumers looking for ‘eve mattresses’ rather than just ‘mattresses’. Similarly, its level of brand awareness in London rose from 0% to 12% in the space of a month.
Advertising poster campaign appearing on the London Underground, aimed at tired commuters.
On the back of the campaign, the brand saw a significant increase in brand-related searches, with consumers looking for ‘eve mattresses’ rather than just ‘mattresses’. Similarly, its level of brand awareness in London rose from 0% to 12% in the space of a month.
Advertising poster campaign appearing on the London Underground, aimed at tired commuters.
On the back of the campaign, the brand saw a significant increase in brand-related searches, with consumers looking for ‘eve mattresses’ rather than just ‘mattresses’. Similarly, its level of brand awareness in London rose from 0% to 12% in the space of a month.
The success of the eve posters meant that their competitors also started advertising on the Underground.
