1_yo_sign_alt.jpg
2_yo_logo_1.png
yo_ttnm_ct_rd6_20a8835.jpg
3_yo_logo_2.png
yo_ttnm_ct_rd5_20a8802.jpg
5_yo_brand_book_bento_1.png
5_yo_brand_book_bento_2.png
5_yo_brand_book_bento_3_fish.png
fish2.jpg
5_yo_brand_book_cover.png
6_yo_brand_book_contents.png
7_yo_brand_book_spread_1_2.png
8_yo_brand_book_spread_2_2.png
9_yo_brand_book_spread_3_2.png
10_yo_brand_book_spread_4_2.png
11_yo_brand_book_spread_5.png
12_yo_brand_book_spread_6_2.png
13_yo_brand_book_spread_7_2.png
yo_sign_stp.jpg
14_yo_brand_book_spread_8_2.png
15_yo_noren_ginko.jpg
16_yo_brand_book_spread_9_2.png
17_yo_noren_spagetti.jpg
175_yo_graphics_tastebuds.png
18_yo_brand_book_spread_10_2.png
19_yo_noren_fish.jpg
20_yo_brand_book_spread_11_3.png
22_yo_noren_shibuya.jpg
23_yo_brand_book_spread_12_2.png
24_yo_noren_big_kanji.jpg
25_yo_graphics_big_kanji.png
26_yo_brand_book_spread_13_2.png
27_yo_noren_conveyor_belt.jpg
30_yo_graphics_sushi_people.png
28_yo_brand_book_spread_14.png
29_yo_noren_bunnies.jpg
31_yo_brand_book_spread_14_2.png
32_yo_photography_6.jpg
33_yo_chopsticks.png
34_yo_menu_cover_single.png
35_yo_menu_cover_all.png
<01/41>
YO! Sushi—Brand + 
 
Branding for restaurant chain YO! Sushi. An updated
logo together with extensive brand guidelines.

At the core of the rebrand is a 200 page brand book,
presented in a bespoke Japanese bento box. The
guidelines include an eclectic mix of graphic assets
referencing iconography from Tokyo.
 
Design/Agency: Paul Belford Ltd.