Taschen and D&AD—Book +
This book is about the art of advertising writing, so legibility was a major factor in the design
solution. We wanted the copy to be legible in all
the featured work. So it was all reproduced at a large enough size that allowed the copy to be read. And because the subject matter is all about reading, the cover design was created at an eye-tracking lab.
We recorded real eye-tracking data of someone reading the book title.