sonyplaystation_02.jpg
sonyplaystation_01.jpg
<01/02>
Sony PlayStation—Advertising + 
 
Brand advertising poster. An idea that uses the
poster medium in a new way. The communication 
changes with viewing distance. The distinctive
cross, triangle, circle and square branding
serves as a logo close-up and forms an impactful
image from further away.
 
Art direction: Paul Belford
Agency: TBWA\London