Social Enterprise UK—Brand +
Branding for the body that represents social
enterprises. A social enterprise is an organisation
that uses the power of business to bring about
social or environmental change. In other words, using their profits to do some good in the world.
Our idea was to dramatise the idea of a more equal society by having an 'equals' symbol as the negative space in a graphic 'S' for Society.
The resulting symbol also serves as a 'graphic glue'
for several sub-brands of Social Enterprise UK.
Design/Agency: Paul Belford Ltd.