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Reprieve—Brand + 
 
Identity and integrated campaign for the legal
charity. Reprieve lawyers spend much of their
time dealing with endless government forms
and bureaucracy. Since a reprieve is an official
stamp, this is the idea behind the logo. In 
fact the whole identity scheme references the
graphic elements found on bureaucratic forms.
 
Related projects: Reprieve—Print /  Reprieve—Moving Image /  Reprieve—Advertising