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Personal—Brand + 
 
An identity for Argentina’s largest mobile phone
telecoms operator. 

Designed in many versions and many different
colours, it reflects the brand name and celebrates
people’s differences.

It captures Personal’s unusually broad product
range and uniquely flexible services enabling 
different people to choose exactly what’s right
for them. 

It’s a brand idea that inspires how they innovate
and how they continue to deliver difference in
the future.