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Kindness—Packaging + 
 
Music packaging for the artist Kindness. With track
and album titles restricted to the spines only,
the covers have been left uninterrupted to feature a series of silver bromide prints. As a collection
they begin to build a portrait of the artist, 
leading up to the release of his debut album ‘World, You Need a Change of Mind’, a limited edition
which includes a slipcased photo book with a very personal collection of tipped-in photographs.
 
Creative direction: Paul Belford
Agency: This is Real Art
 
Related project: Female Energy—Brand