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Belu is a mineral water company that does things differently. 

They don’t export to other countries and all 
bottles are made using recycled glass or plastic. 
Belu are 100% carbon neutral and all profits 
go to the charity WaterAid.

Whilst clearly maintaining their brand principles, 
we have avoided the ‘hippy dippy’ design 
clichés most commonly associated with many other 
ethical brands. Related projects: Belu—Advertising 3 /  Belu—Brand /  Belu—Advertising 1 /  Belu—Print /  Belu—Packaging /  Belu—Advertising 2